The development of a natural, sustainable alcohol sector in France
Pour une Agriculture Du Vivant (PADV)
Location of project
Type of Intervention
CHANEL’s commitment is the result of work initiated in 2016 by carrying out Life Cycle Assessments (LCAs) of the raw materials used in its fragrances. The findings of these studies highlighted the environmental impact of cultural practices in the fragrance value chain, including chemical fertilizers and pesticides.
On the strength of this observation, CHANEL has committed to a major agroecological program to meet the economic, ecological, climatic and social challenges of the sector.
The program can be divided into three complementary endeavours:
- Testing of alternative solutions to prevent biological threats with a start-up that develops solutions based on technology and mathematics to gradually reduce the use of plant protection products.
- Development of an organic sugar beet sector by modelling the fertilization of organic beet cultivation, developing a mechanical weeding technique, and agronomic trials in small parcels.
- Structuring an agroecological sector for sugar beets through “Pour une Agriculture Du Vivant” association membership.